With insomnia affecting so many people we understood that we needed to create a brand that valued clear and concise communication. It also needed to reflect the charm and lighthearted personality of the Product.

A deep blue palette made intuitive sense to instantly communicate that it’s a sleep product, combined with ‘daytime’ hues to create high contrast, highly legible visuals.

Leaning on simple, bold illustrations gave us freedom to create imagery quickly and with an editorial style of freedom. It also reflects the illustrated nature of the CBT content within Sleepio.

The audience for Sleepio was largely the employee populations of self-insured large employers in the U.S. so enrolling the folks who needed help was how we fulfilled our mission but also got paid.

Creating awareness campaigns around subjects that appeal to those wishing to improve their sleep and providing value at every step through their Sleepio journey. Whether that is learning more about what’s happening with their sleep, understanding how it affects your day-to-day life or simply knowing where to go when they’re ready to get started. We would regularly enrol between 3-5% of a client population upon launch.