Following the success of Sleepio the decision was made to expand on the product suite and use CBT to help those – ~20% of adults experience clinically significant worry and anxiety each year – suffering from Generalised Anxiety Disorder.

We set about creating a working model that could be replicated for future disorders that included the trifecta of Clinical Expertise → Creative Content → Product design.

The therapeutic aspect of Daylight pivots around the intimacy of audio and the power of storytelling. We took the principles of what happens in the therapist office and translated that into a digital experience, opening up access to clinical grade help to anyone with a smartphone.

Scenarios, techniques, advice and check-ins are all voiced and animated in a relatable, informative manner that teaches patients everything they need to take back control over their anxiety.    

I collaborated with a clinical professional to script, storyboard, direct and design the animations and worked with the larger product design team to finesse the interface and interactions.

In a peer-reviewed clinical trial, patients experienced lasting recovery from anxiety. The patients that used Daylight achieved 71% clinical improvement in anxiety and 57% reported improvement in overall mood.